Snow Teeth Whitening Lawsuit: Truth, Lies & 2026 Updates
Snow Teeth Whitening quickly became a household name in the USA, thanks to aggressive social media marketing and celebrity endorsements. However, behind the bright blue LED lights and Hollywood smiles, the brand faced a major legal battle.
Many consumers are still asking: “Was the Snow Teeth Whitening lawsuit real?” and “Is the product safe to use?” Here is the complete breakdown of the controversy and what it means for you in 2026.
What Was the Snow Teeth Whitening Lawsuit About?
In late 2020, a class-action lawsuit (Kraus v. Snow Teeth Whitening LLC) was filed in New York. The lawsuit didn’t just target the company and its founder, Josh Snow, but also its famous partners like Floyd Mayweather and Rob Gronkowski.
The main allegations included:
- False Advertising: The lawsuit claimed the “LED mouthpiece” did nothing to actually whiten teeth and was merely a “cheap light” similar to $5 models found online.
- Misleading FDA Claims: Snow was accused of using the FDA logo and language that suggested the product was “FDA Approved,” when cosmetic whitening kits are not subject to such approval.
- Fake Accolades: Allegations stated that the brand fabricated awards and accolades from major publications to build false trust.
- Insensitive Marketing: During the pandemic, some ads allegedly suggested the blue light could protect against germs and viruses, which critics called a “fraudulent scheme.”
The Final Outcome: Case Dismissed
By September 2022, a New York federal judge dismissed the lawsuit in full. The reason for dismissal was quite unique: The court found that the plaintiff (the person suing) hadn’t actually purchased the product before drafting the complaint and couldn’t prove he relied on the “misleading ads” to make his purchase. Essentially, the case was tossed out on legal technicalities rather than a scientific “not guilty” verdict for the product itself.
Snow vs. Professional Treatments (Comparison)
| Feature | Snow At-Home Kit | In-Office Treatment |
| Whitening Agent | 10% – 35% Carbamide Peroxide | 40% Hydrogen Peroxide |
| LED Light | Consumer-grade (Unproven) | Professional-grade (High Power) |
| Supervision | None (DIY) | Professional Dentist |
| Safety Risk | High (if overused) | Low (controlled environment) |
The “Natural” Alternative to Harsh Bleaching
The Snow lawsuit highlights a massive problem with at-home whitening: the use of aggressive chemicals and unproven “light gadgets” that can cause permanent enamel sensitivity.
Editor’s Note: If you want a brighter smile without the legal drama or chemical burns, focus on your oral health from the inside out. ProvaDent is a scientific breakthrough that uses oral probiotics to balance your mouth’s microbiome. Instead of “bleaching” the surface, it prevents the buildup of yellow plaque and bad bacteria, giving you a naturally whiter smile that stays healthy for the long term.
How to Avoid Being “Scammed” by Dental Ads
- FDA Registered vs. Approved: Remember that whitening kits are “Cosmetic.” They can be registered with the FDA, but they are almost never approved for efficacy.
- Celebrity Hype: If an athlete is rapping about a toothbrush, it’s an ad, not a medical recommendation.
- Check the Ingredients: Look for “Hydrogen Peroxide” or “Carbamide Peroxide.” If the percentage is too high (over 35%), it might damage your gums.